Social Networking Services:
Social Networking is critical for every brand. Facebook is bigger than all television stations combined. Brand managers hear the stats every day. Publicists know that building a brand is all about building the buzz. This is truer today than in any time in our history. The buzz lives in social networking.
At Social Hill we are constantly interacting with dozens of the world’s leading publicists. We hear what works and what does not work on a daily basis. Our team is on the cutting edge of everything happening in the social networking. While it is true that social networking is based around something as simple as starting topics of conversation, it is actually a very challenging task which requires a tremendous amount of strategy. The social network is huge. It is like walking into a crowd of 750 million people who are already talking and trying to get their attention long enough to have them join your conversation.
Our company can work to subcontract social network management for any brand manager. We can work with major national brands or small startup companies. We offer a wide variety of plans, all of which leverage our extensive knowledge base and use of best practices. Contact us to learn more about our services or click below to learn more about social networking.
How Big Is It?
More consumers are using social networking for product information than any other type of media. There are dozens of market research reports showing the increasing power of social networking. Here are a few facts to show the trend:
Biggest Media Forms:
- Consumers spend 30 million more hours PER DAY on Facebook than watching television worldwide.
- There are nearly 3 times as many mobile devices in the USA than there are televisions. Over 300 million mobile devices being used in the USA right now.
- More people are getting their news from the Internet than from newspapers, magazines and radio combined.
- Consumer's time spent social networking is growing at an annual rate of almost 66%. Television, print and radio are virtually stagnant or in decline.
Social Networking Strategy
Professional brand managers will agree on two things; 1) There is no better way to build brand acceptance than celebrity association, and 2) There is no bigger media outlet than the Internet.
“Effectively using celebrity product placement photos in social networking is a brand manager’s ultimate band building tool.” Just signing up for an account on Facebook and Twitter won't revolutionize your business. Success requires patiently persevering, planning strategically, and applying the new technologies in the appropriate ways. At Social Hill we have developed a comprehensive system to get your product placement pictures out to the fans of each celebrity. There is much more science than you would expect. It is important to monitor data on the social networks. We research the best days of the week to post on Facebook and Twitter. We even monitor the best time of day. We track the effectiveness of posting to ensure the strongest impression with consumers. We track trends on the social networks every hour and adjust postings accordingly to reach even bigger audiences. Our marketing team uses a series of analytics to maximize effectiveness of social networking campaigns. We take social networking management very seriously.
To show our effectiveness we also provide each brand manager with a monthly report showing extreme detail of their social media accounts, network analytics and user activity.
Facebook - The King Of Social Media
With over 500 million active members, Facebook is by far the largest global social networking site, in terms of both the number of users and time spent on the site. Facebook users span every age group and demographic. Facebook is particular good at building business to consumer (B2C) relationships for both big brands and small businesses.
At Social Hill we used detailed Facebook Analytics to maximize the effectiveness of your Facebook social networking. We can advise on not only Facebook corporate networking but also the rapidly growing Facebook Ads and the new Facebook Stores which can generate sales directly on your Facebook page!
- 88% of people are aware of Facebook
- 40% of Facebook users follow a brand
- 51% of brand followers will purchase that specific brand
- 12% of Facebook users update their status everyday
- 41% of Facebook users login everyday
Twitter - Mastering Quick Content
Twitter has over 175 million users. Twitter strives to keep its service simple by limiting updates to 140 characters in length. It is heavily used by media has become a mainstream part of celebrity culture. Twitter is used to engage consumers through streams- sharing updates, special offers, discounts, polls, and answering customer service support questions.
Twitter and Facebook are very different types of social networking and require very different strategies for expanding your brand’s consumer reach. Social Hill has a complete set of tools to evaluate your current Twitter effectiveness and set a strategy for the future. Twitter is an extremely powerful tool if used correctly.
- 87% of people are aware of Twitter
- 25% of Twitter users follow a brand
- 67% of brand followers will purchase that specific brand
- 52% of Twitter users update their status everyday
- 27% of Twitter users login everyday
Content + Network Building
For too long, brands have broadcast what their ad agencies thought audiences wanted to hear but never took the time to listen. Brands become these large, intangible entities that no one could actually relate to. So people stopped trusting. Because of the identity profile and relationships, social networking sites feel personal and they are breathing new life into corporate brand identities. The Social Hill Social Networking Plan uses these new social norms to create content and networks, and structure our system around the following objectives:
- Market research- identifying trends, hot topics, appropriate audience
- Provide opportunities for customer engagement
- Promote through celebrity images
- Exapnd into new markets
- Encourage word-of-mouth marketing
- Establish and evolve branding and positioning
Search Engines - Gaining Credible, Relevant Visibility on Google, Yahoo, and Bing
In a recent study on SERP (search engine results pages) click rates by SeachInsider found that the sites surveyed received more than 95% of all their non-branded natural search traffic from page-one results pages across all three major engines (Google, Bing, Yahoo). The implications from the data are apparent: Most of your natural non-branded generic traffic will come from page one, so optimization priority should continue to focus on gaining page-one visibility.
- More than half of Fortune 500 companies had almost no search engine visibility, with their targeted keywords not ranking in the top 100 search results.
- Only 2% of the domains (not companies) surveyed showed a significant number of their terms in the top results.
So if page one is so important, then why bother with measuring pages two and three?
If your page two and three rankings are generating existing traffic, or show the promise of traffic based on search history for those terms, then they are prime candidates for additional optimization focus in order to push them to page one. It is also important not to get too hung up on position data, as your analysis should also focus on optimization of terms based on business goals, traffic volume potential, and competition, among other factors.
Putting It All Together - The Right Social Networking Plan For You
Social Hill provides a combined set of services that generates powerful content in celebrity photos with client products and then utilizes a complex system of social networking and SEO (Search Engine Optimization) techniques to get maximum exposure for our clients.
Each client is assigned a Social Networking Champion that is rigorously trained in building content and networks for your brands. We have built a proprietary software system that allows us to not only build social networking assets for each client, but also provides clients with their own login to monitor progress through our Facebook and Twitter stats, public image gallery, celebrity bios and quotes, and even allows clients to share in the social networking experience with easy to use image sharing tools.
We offer five different Social Networking Plans to cater to the varying needs of clients, and plans can be changed at any time. Contact Social Hill to find out more.
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